McDonald’s Checks an Oft-Vilified Ingredient in a New Fried Rooster Sandwich Warfare Contender

McDonald’s Tests an Oft-Vilified Ingredient in a New Fried Chicken Sandwich War Contender

In McDonald’s push to make a fried-chicken sandwich that higher competes with Chick-fil-A, it picked up one thing further within the recipe: MSG, the flavour enhancer that has each followers and foes.

The world’s largest restaurant chain is at the moment testing hen sandwiches with monosodium glutamate, an ingredient that provides a savory style however has additionally drawn well being considerations from customers. The additive is popping up past the brand new sandwich present process trials in Knoxville, Tenn., and Houston, in addition to showing at different places in assessments of sausage, soup bases, and totally different crispy-chicken fillets.

Rooster is an enormous deal in quick meals. People eat extra of it annually than some other meat, and consumption is rising. McDonald’s for years has additionally tried to make a fried-chicken sandwich to rival Chick-fil-A, the Atlanta chain with a cult following. Chick-fil-A additionally makes use of MSG in its basic hen sandwich amongst different menu gadgets, as does Popeyes Louisiana Kitchen, which final summer time launched a sandwich that bought out amid a social media frenzy.

“We’re all the time listening to our clients relating to our menu choices,” a spokeswoman for McDonald’s mentioned in response to questions on its addition of MSG. Suggestions and insights from the take a look at will inform its future choices, she mentioned.

A consultant for Chick-fil-A declined to remark whereas representatives at Popeyes didn’t reply to a request for remark.

Constructive Response

MSG is a taste enhancer that’s been used for many years after industrial manufacturing began within the early 20th century. It’s now generally related to takeout meals and processed soups and meats. Whereas the ingredient is usually secure, based on the Meals and Drug Administration, its use is controversial and a few individuals complain of dangerous unwanted side effects together with headache, numbness, and coronary heart palpitations.

McDonald’s doesn’t use MSG in merchandise on its nationwide menu at the moment and lists components in its nationwide menu on its web site, based on the corporate.

McDonald’s clients in Houston and Knoxville have responded positively to the testing of its Crispy Rooster Sandwich and Deluxe Crispy Rooster sandwich, provided at greater than 230 shops, based on the spokeswoman. The trial will proceed for just a few extra weeks. It’s additionally testing a Portuguese sausage and a soup base with added MSG in choose places in Hawaii, in addition to extra crispy hen fillets in Augusta, Georgia, and Seattle.

“We use actual, high quality components to raise the style of our meals so our clients all around the world can take pleasure in,” McDonald’s chief nutritionist Cindy Goody mentioned in an announcement. “We’re captivated with our meals and take nice care to supply scrumptious, high quality menu choices to our clients which can be produced and sourced in a accountable means.”

Prior to now 4 years, the Chicago-based firm has tried to scrub up its components together with eradicating synthetic preservatives from its hen nuggets. It’s additionally shifting its U.S. egg provide to cage free.

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